Burger King - "Bullying Jr." by ANDY Awards 2018
Filter results by
Burger King - "Bullying Jr."
- Brand: Burger King
- Country: United States
- Advertiser: Burger King
| Title | Bullying Jr. |
| Agency | DAVID |
| Campaign | Burger King |
| Advertiser | Burger King |
| Brand | Burger King |
| Posted | April 2018 |
| Business Sector | Retail, Distribution & Restaurants |
| Media Type | Others |
| Length | |
| AI Description | In the Burger King ad 'Bullying Jr.', a social experiment unfolds in a restaurant where patrons witness staged bullying of a high school student and a Whopper Jr. Customers overwhelmingly complain about the mistreatment of their burgers but are less likely to intervene when the 'student' is picked on. The ad highlights a discrepancy in how people react to bullying against objects versus humans, showing that 95% reported the bullied burger compared to only 12% who stood up for the bullied student. The campaign raises awareness about the importance of confronting bullying, prompting reflection on societal priorities. Interviews and news clips underscore the impact, with significant media coverage drawing attention to the issue. The ad's compelling, dramatic presentation urges viewers to empathize and act against bullying. |
| Production Company | Smuggler |
| Creative Director | Russell Dodson |
| Creative Director | Tony Kalathara |
| Associate Creative Director | Jason Wolske |
| Associate Creative Director | Danny Alvarez |
| Associate Creative Director | Head of Global Production |
| Associate Producer | Marina Rodrigues |
| Business Affairs Manager | Barbara Karalis |
| Managing Director | Paulo Fogaça |
| Managing Director | Head of Digital Design |
| Account Director | Carmen Rodriguez |
| Account Supervisor | Rafael Giorgino |
| Account Executive | Jenny Gobel |
| Strategy Director | Jon Carlaw |
| Account Planner | Matias Candia |
| Director | Henry-Alex Rubin |
| Executive Producer | Drew Santarsiero |
| Line Producer | Leah Allina |
| DP | Peter Fackler |
| Executive Producer | Yvette Cobarrubias-Sears |
| Editor | Aaron Langley |
| Editor | Tessa Davis |
| Post Production | Anne Lai |
| Post Production | Brickyard |
| Lead Flame Artist | Patrick Poulatian |
| Flame Artist | George Fitz |
| Flame Artist | Joe Morrison |
| Motion Graphics | Anton Thallner |
| Executive Producer | Diana Young |
| Production Company Producer | Britney Frandsen |
| Telecine | APACHE |
| Colorist | Steve Rodriguez |
| Production Company Producer | Caitlin Forrest |
| Music Composer | Beacon Street Studios |
| Executive Producer | Adrea Lavezzoli |
| Production Company Producer | Lindsey Lerman |
| Mixer | Rommel Molina |
| Assistant Mixer | Vivi Rojas |
| Stock Music | APM Music |
| PR | Alison Brod |
