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ANDY Awards

Creative Award
New York, United States
Dominos - "Domino's Wedding Registry" by ANDY Awards 2018

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TitleDomino's Wedding Registry
Agency
Campaign Dominos
Advertiser Domino's Pizza
Brand Dominos
PostedApril 2018
Business Sector Retail, Distribution & Restaurants
Media Type Others
Length
AI Description This humorous and innovative ad by Domino's introduces their new wedding registry that allows couples to include pizza as part of their gift selections. The video begins with a mock-up wedding ceremony set against a picturesque mountain landscape, where an officiant humorously refers to love as being hungry. The concept is followed through by a series of clips showing newscasters reporting the unusual initiative with interest and excitement. Shots include couples eating pizza together at their wedding, with a beautifully set table featuring a pizza in place of a wedding cake. The ad cleverly mixes sentiment with humor, suggesting a modern and unconventional approach to weddings where plates of fine china are replaced with delicious slices of pizza. This creative approach encourages viewers to think outside the traditional wedding norms.
VP/Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Associate Creative Director
Associate Creative Director
Creative Team
Creative Team
Account Director
Account Director
Technical Lead
Business Affairs
Digital Design
Digital Design
Management Supervisor
CONTENT MANAGER
Senior Experience Designer
Designer
Executive Creative Technology Director
Executive Creative Technology Director
Executive Producer of Interactive
Executive Producer of Interactive
Producer of Interactive
Experience Director