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ANDY Awards

Creative Award
New York, United States
Emerald - "Emerald: Yes Good" by ANDY Awards 2018

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TitleEmerald: Yes Good
Agency
Campaign Emerald
Advertiser Diamond Foods, Inc.
Brand Emerald
PostedApril 2018
Business Sector Food
Media Type Others
Length
AI Description The Emerald: Yes Good ad takes a creative approach to promoting Emerald Nuts. It starts with Emerald mining Amazon for genuine positive reviews. They discover an anonymous two-word review: "Yes Good." The campaign humorously celebrates this review by making it the company's tagline. The ad features vibrant visual elements, with various scenes depicting the phrase appearing on billboards, mugs, tote bags, and across social media. It attempts to track down the mystery reviewer through clever community engagement, including sharing wishlist items like a wireless door chime and a heavy-duty vacuum. The campaign’s success is underscored by statistics such as climbing to the top choice for millennials and achieving significant online engagement. Overall, the ad cleverly combines humor and mystery to engage a wide audience and create a memorable brand experience.
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