ANDY Awards

Creative Award

New York, United States

Update

KFC - "KFC 'FCK'"

16678

Title	KFC 'FCK'
Agency	Mother London
Campaign	KFC
Advertiser	Kentucky Fried Chicken
Brand	KFC
Posted	April 2018
Business Sector	Retail, Distribution & Restaurants
Media Type	Others
AI Description	The KFC 'FCK' ad is a clever response to an unexpected and ironic situation: a chicken restaurant without chicken. The ad features a crumpled KFC bucket placed on a red, textured background, with the letters 'FCK' boldly printed on it. Below the image, a humorous and sincere apology is written in clear text, acknowledging their chicken shortage. The statement cleverly combines humor with responsibility, as KFC apologizes to its customers and thanks its team and partners for working to resolve the situation. The use of bold typography and minimalistic design highlights the forthrightness of the message, turning a potentially damaging mishap into a memorable advertisement. The red background aligns with KFC's branding, maintaining a sense of familiarity while addressing the issue candidly.
Chief Marketing Officer (CMO)	Meghan Farren
Marketing Director	Monica Pool
KFC Brand Engagement	Jenny Packwood
Brand Manager	Amy Binns
Executive Creative Director	Hermeti Balarin
Executive Creative Director	Ana Balarin
Creative Director	Pilar Peace
Creative Director	Rich Tahmasebi
Strategic Business Lead	Andy Ballantyne-Gilbert
Media Agency	Blue 449
Associate Art Director	Jon Gregory