Orange Telecom - "Now or Never" by ANDY Awards 2018
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Orange Telecom - "Now or Never"
- Brand: Orange Telecom
- Country: Egypt
- Advertiser: Orange
| Title | Now or Never |
| Agency | FP7 McCANN Cairo |
| Campaign | Orange Telecom |
| Advertiser | Orange |
| Brand | Orange Telecom |
| Posted | April 2018 |
| Business Sector | Telecommunications Services |
| Media Type | Others |
| Length | |
| AI Description | The Orange Telecom ad, titled "Now or Never," is a motivational piece celebrating Egypt's passion for football, specifically the dream of reaching the World Cup after a long wait. The commercial features elderly men sharing their life's afflictions, yet expressing a unified desire to witness Egypt's team in the World Cup. The tone is nostalgic and heartfelt, resonating with older generations who have waited 28 years for this moment. The visuals switch between interviews and scenes of the men reflecting on their lives, emphasizing the concept of hope and perseverance. Music adds to the emotional drive, symbolizing unity as the voiceover speaks of determination and resilience. The message closes with a call to action, encouraging unity and support for the team's journey. The overall aesthetic is warm and culturally rich, underlined by a sense of urgency mixed with nostalgia. The use of Orange Telecom's services is subtly implied as a means to connect with these aspirations. |
| Creative Director | Maged Nassar |
| Copywriter | Akram Negm |
| Copywriter | Hashem el Soukary |
| Copywriter | Mohamed ELGhamrawy |
| Art Director | Shady Allam |
| Account Director | Sondos Effat |
| Account Director | Raghda El Maghrabi |
| Account Manager | Ramy Raafat |
| Account Supervisor | Heidi Felfela |
| Account Supervisor | Naila Fattouh |
| Account Supervisor | Heba Radwan |
| Agency Producer | Moayad el Shennawy |
| Agency Producer | Omar Gawdat |
| Agency Producer | Aslan Tarek |
| Advertising Agency | Good People |
| Production Company | Good People |
| Director | Maged Nassar |
| Director of Photography (DOP) | Pierre Mouarkch |
| Art Director | Assem Ali |
| Executive Producer | Begad Omran |
| Production Company Producer | Ahmed Azmi |
| Production Manager | Mohamed Sabry |
| Production Coordinator | Engy Emad |
| Associate Producer | Ahmed Allam |
| Makeup artist | Iniaki Maestre |
| Wardrobe / Stylist | Nada Adel |
| Photographer | Batool El Daawi |
| Assistant Director | Amr Berry |
| Assistant Director | Ramy Naseif |
| Post and Grading | Lizard |
| Colorist | Karim Mira |
| Editor | Amr Rabei |
| Graphics | Squids Visual Arts |
| Music | Byrdkill |
| Music Composer | Wael Alaa |
| Sound | The Garage |
| Sound Designer | Hosny Ali |
| MVO | Ahmed Khoga |
| Line Producer | Omnia Metwalli |