Say it Tika - "Say It Tika" by ANDY Awards 2018
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Say it Tika - "Say It Tika"
- Brand: Say it Tika
- Country: New Zealand
- Advertiser: Vodafone
| Title | Say It Tika |
| Agency | FCB New Zealand |
| Campaign | Say it Tika |
| Advertiser | Vodafone |
| Brand | Say it Tika |
| Posted | April 2018 |
| Business Sector | Telecommunications Services |
| Media Type | Others |
| Length | |
| AI Description | The "Say It Tika" ad addresses the issue of Māori place names in New Zealand being mispronounced by Google Maps. Through evocative imagery of New Zealand landscapes and a heartfelt narrative, it highlights the cultural significance of correct pronunciation. The ad features Kiwis actively participating in a campaign initiated by Vodafone and Google to improve the pronunciation of these place names. There are clips of community involvement and interaction with the Sayatika website, where users can indicate mispronunciations. Prominent visuals show the names being corrected on Google Maps, symbolizing progress. Testimonials and media coverage further support the campaign, emphasizing its impact on preserving the Māori language and culture. The ad concludes with the Vodafone and Google Maps logos, reinforcing their partnership. |
| Chief Creative Officer | James Mok |
| Executive Creative Director | Tony Clewett |
| Digital Creative Director | Matt Barnes |
| Creative Team | Lennie Galloway |
| Creative Team | Thomas Gledhill |
| Creative Services Director | Jenni Doubleday |
| Head of Design | Nick Smith |
| Head of Content | Pip Mayne |
| Managing Director | Fleur Head |
| Account Director | Jo Taylor |
| Account Director | Karla Fisher |
| Account Director | Emma Richardson |
| Account Manager | Ra Kahukiwa |
| Account Planner | Murray Streets |
| Account Planner | Angela Spain |
| PR Senior Account Director | Joanna James |
| PR Executive | Katie Smith |
| Executive Digital Producer | James McMullan |
| Digital Design | Andrew Jackson |
| Director | Arvid Erikkson |
| Sound Engineer | Nigel Foster |
| Consumer Director | Matt Williams |
| Head of Brand | Louise Kuegler |
| Head of Brand | Liz Wilson |
| Marketing Communications Manager | Natasha Hirtzel |
| Digital Marketing Manager | Ryan Pellet |
| Social Media Producer | Mark Milicich |
| Social Media Comms | Alessandra Nixon |
| Communications Manager | Kiri Coughlan |
| Communications Manager | Elissa Downey |
| External Communications Advisor | Alice Paine |
| Digital Performance Lead | Nathan Brown |
| Industry Manager | Matt Batchelor |
| Agency Lead | Reuben Halper |
| Digital Developer | Andrew Johnston |
| Brand Engagement and Loyalty | Dan Dale |