andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Audi Technology - "Clowns" by ANDY Awards 2018

Filter results by

TitleClowns
Agency
Campaign Clowns
Advertiser Audi
Brand Audi Technology
Date of First Broadcast/Publication 2017 / 10
Business Sector Automotive
Story CLOWNS features a troupe of the comic characters taking to their collapsing cars and causing havoc on the roads with their antics. A range of Audi models calmly saves the day with their hi-tech safety capabilities. The technologies include Audi pre sense city, cross traffic rear assist, quattro all-wheel-drive, Matrix LED highlights, adaptive cruise control and Audi side assist. Eventually, the new Audi A8 luxury saloon parks up, showcasing its park assist feature, between two circus jalopies, before the tagline ‘Audi Technology. Clown Proof’
Media Type Television
Length
Soundtrack Send in the Clowns
AI Description The ad 'Clowns' by Audi showcases a troupe of bumbling clowns causing chaos on the roads with their eccentric antics and unreliable, colorful cars. Each clown vehicle struggles comically, highlighting a stark contrast between their chaos and the refined composure of the Audi cars. As clown cars fall apart, various Audi models, including the sleek Audi A8, drive effortlessly, demonstrating advanced safety features such as adaptive cruise control, LED headlights, and park assist. The clowns are humorously thwarted by Audi's technological superiority, and the emotional song 'Send in the Clowns' underlines the playful theme. The ad concludes with the tagline 'Audi Technology. Clown Proof,' reinforcing the message of safety and reliability amidst humor and chaos.
Production Company
Advertising Manager
Copywriter
Art Director
Executive Creative Director
Strategist
Strategy Director
Business Leader
Account Manager
Account Director
Agency Producer
Assistant Agency Producer
Director
Executive Producer
Producer
Director of Photography (DOP)
Post Production
Editing Company
Editor
Music Supervision
Music Supervision
Sound Producer
MUSIC Artist