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ANDY Awards

Creative Award
New York, United States
Interreligious Dialogue - "Beads" by ANDY Awards 2018

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TitleBeads
Agency
Campaign Interreligious Dialogue
Advertiser Interreligious Council In Bosnia & Herzegovina
Brand Interreligious Dialogue
Date of First Broadcast/Publication 2018
Business Sector Institutional/Public Interest/Non-Profit Org.
Media Type Outdoor/Out of Home
AI Description The advertisement from the Interreligious Dialogue campaign showcases an intricate beadwork pattern that spells the word 'ONE'. It blends art forms inspired by a basilica in Bologna, Italy, and a mosque in Damascus, Syria. The mosaic is rich in vibrant hues of blue and green, reflecting an intersection of Christian and Islamic designs. Text on the side explains the symbolism of rosary and misbaha beads, emphasizing unity through interfaith dialogue. This visually compelling piece serves as a metaphor for religious and cultural tolerance, portraying how diverse beliefs can coexist harmoniously.