Verizon - "First Responders" by ANDY Awards 2018
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Verizon - "First Responders"
This ad is part of the ACT Responsible Collection
- Brand: Verizon
- Country: United States
- Advertiser: Verizon
| Title | First Responders |
| Agency | McCANN |
| Campaign | Answering the Call |
| Advertiser | Verizon |
| Brand | Verizon |
| Posted | June 2018 |
| Business Sector | Telecommunications Services |
| Media Type | Digital |
| Length | |
| AI Description | The Verizon 'First Responders' ad highlights the critical role first responders play in emergencies. It features a montage of video clips showing dramatic rescues performed by firemen, reflecting the tension and urgency of real-life danger. The ad underscores the bravery and selflessness of rescuers through emotional affirmations from survivors expressing heartfelt thanks for saving their lives. This narrative ties back to Verizon's reliable network supporting these heroes. Interviews, archival footage, and scenes of real-life rescues create an emotional impact, conveying appreciation and emphasizing the importance of reliability in saving lives. |
| Website Production Company | R/GA |
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