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ANDY Awards

Creative Award
New York, United States
Burger King - "Turning Their Tweets Against Them" by ANDY Awards 2018

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TitleTurning Their Tweets Against Them
Agency
Campaign Burger King
Advertiser Burger King
Brand Burger King
PostedMay 2018
Business Sector Retail, Distribution & Restaurants
Media Type Case Study
Length
AI Description The ad, created by Burger King, shows how the fast-food giant capitalized on the withdrawal of spicy chicken nuggets from Wendy's menu. It starts with real tweets from disappointed customers expressing their frustration. Burger King took these tweets, turned them into ads, and promoted their own spicy nuggets on Twitter. Quotes from satisfied customers and media articles highlight the success of this tactic. The ad utilizes a humorous and strategic approach to highlight Burger King's competitive edge in the fast-food industry. Featuring visuals of crispy, golden nuggets and the Burger King mascot, the campaign achieved significant media impressions and positive brand sentiment, resulting in a sold-out inventory in just four weeks.
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