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ANDY Awards

Creative Award
New York, United States
Skittles - "Exclusive the Rainbow Announcement" by ANDY Awards 2018

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TitleExclusive the Rainbow Announcement
Agency
Campaign Exclusive the Rainbow Announcement
Advertiser Wrigley Company
Brand Skittles
PostedMay 2018
Business Sector Food
Tagline (original language) Television, tv st, news, superbowl, sofa, nerd, skittles, interaction, viewer, television viewer, humour, comedy
Media Type Web Film
Length
AI Description The Skittles ad titled "Exclusive the Rainbow Announcement" is a humorous and unconventional take on typical Super Bowl ads. The advertisement begins with a news broadcast scene where an anchor humorously announces that Skittles is creating a Super Bowl ad which will only be shown to a single person - a teenager named Marcos Menendez from Canoga Park, USA. The ad intersperses scenes of the anchor in the newsroom with shots of Marcos relaxing on a sofa in his home, with Skittles in hand. The concept plays on the idea of exclusivity and curiosity by creating a one-person audience for a Super Bowl advertisement, which typically targets millions. The visuals highlight the colorful Skittles branding, including vibrant rainbows and the familiar “Taste the Rainbow” slogan, which transitions into the final message urging viewers to tune in to watch Marcos’ reaction live on Super Bowl Sunday via social media.
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