Procter & Gamble - Tide - "It's Yet Another Tide Ad Again" by ANDY Awards 2018
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Procter & Gamble - Tide - "It's Yet Another Tide Ad Again"
- Brand: Procter & Gamble - Tide
- Country: United States
- Advertiser: Procter & Gamble
| Title | It's Yet Another Tide Ad Again |
| Agency | Saatchi & Saatchi |
| Campaign | Tide Ad Campaign |
| Advertiser | Procter & Gamble |
| Brand | Procter & Gamble - Tide |
| Posted | May 2018 |
| Business Sector | Household Products & Maintenance |
| Media Type | Others |
| Length | |
| AI Description | This Tide ad humorously highlights the effectiveness of the detergent through a friendly tennis match. The ad features a group of seniors playing tennis, showcasing their bright, white clothes as a testament to Tide's cleaning power. The scenes alternate between playful and competitive moments, with the group sharing laughter and joy. The setting is a sunny tennis court, and the atmosphere is casual and lighthearted. The message is conveyed through captions that reinforce Tide's reputation as America's number one detergent, emphasizing 10x more cleaning power. The ad ends with a cheerful group photo and the Tide logo against an orange background. |
| Brand Director | Vedran Miletic |
| BBIC | Kimberly Doebereiner |
| Advertising Production Manager | Paul Chick |
| Brand Manager | Jennifer Maxwell |
| ASSISTANT BRAND MANAGER | Alex Perez |
| Brand Communications Manager | Matthew Wormington |
| Chief Creative Officer | Javier Campopiano |
| Executive Creative Director | Paul Bichler |
| Creative Director | Daniel Lobatón Morey |
| Creative Director | Chad Baker |
| Associate Creative Director | Max McKeon |
| Associate Creative Director | Kiko Mattoso |
| Associate Creative Director | Rafael Segri |
| Art Director | Maddy Kramer |
| Art Director | Erin Evon |
| Art Director | Jacopo Biorcio |
| Copywriter | Blake Morris |
| Director of Integrated Production | Jenny Read |
| Executive Producer | Dani Stoller |
| Production Company Producer | Danielle Hallack |
| SVP Regional Account Director | Nick Miaritis |
| VP Account Director | Ryan Martin |
| Account Supervisor | Jennifer Brotman |
| Account Supervisor | Guillermo Betancourt |
| Ecommerce Account Manager | Jed Karnowski |
| Account Executive | Jennifer McGill |
| Assistant Account Executive | Courteney Case |
| Strategy Director | Nayantara Mukherji |
| Digital Director | Alan Lin |
| Strategist | Corina Arnal |
| Director of Business Affairs | Robin Oksenhendler |
| Business Affairs Manager | Lisa Rimmer |
| Director | Traktor Werbeagentur GmbH |
| Executive Producer | Joe Biggins |
| Executive Producer | Jeff Shupe |
| Executive Producer | Richard Ulfvengren |
| Head of Production | Richard McIntosh |
| Director of Photography (DOP) | Hoyte van Hoytema |
| Production Designer | Tom Hartman |
| Line Producer | Rachel Curl |
| Editor | Jeff Ferruzzo |
| Assistant Editor | Jeff Lopus |
| Executive Producer | Sila Soyer |
| Production Company Producer | Andrew Cravotta |
| Special Effects / VFX | The Mill |
| Creative Director | Becky Porter |
| Special Effects / VFX | James Allen |
| Executive Producer | Anastasia Von Rahl |
| Production Company Producer | Marcus Speaker |
| Music | Personel Music |
| Music Composer | Alexis Estiz |
| Production Company Producer | Courtney Jenkins |
| Mix | Heard City |
| Audio Engineer | Philip Loeb |
| Colorization | Tom Poole |
| Media Director | Hearts and Science |
| Executive Business Director | Daniel Bueckman |
| Director Senior Category | Scott Minor |
| Director Video Investment | Shari Wyler |
| Associate Director Biddable Social | Mariko Hunt |
| Associate Director Biddable Search | Cate French |
| Supervisor Search | Kevin Bonnesen |
| Strategy Supervisor | Claire Richard |
| Strategist | Steven Signore |
| Strategist Biddable | Rebekah Hsiung |
| Managing Director Optimum Sports | Jeremy Carey |
| Senior Director Optimum Sports | Matt Greenberg |
| Account Director Optimum Sports | Kristen Grey |
| Associate Director Optimum Sports | Sam Levy |
| Associate Director Optimum Sports | Neil Messing |
| Supervisor Optimum Sports | Jack Knobloch |
| Celebrity Talent Acquisition | Platinum Rye Entertainment |
| Senior Director Talent | Lori Heckman Golden |
| Director Sports Marketing | Brad Griffiths |
| Manger Talent | Megan Ryan |
| PR | Taylor |
| Managing Partner | John Liporace |
| Vice President (VP) | Travis Rexroad |
| Vice President (VP) | Brianna Kauffman |
| Account Supervisor | Alex Stathis |
| Senior Account Executive | Kayla Kaplan |
| Assistant Account Executive | Halley Barnes |
| Creative Director | Brianna Bishop |
| Copywriter | Chris Shreve |
| Social Media Manager | Mike Macias |
| PR | MMK |
| Chief Strategy Officer | Joydeep Dey |
| Group Senior Vice President | Lindsay Kamin |
| Senior Vice President | Dustin Sveum |
| Senior Vice President | Samantha Halpern |
| Senior Vice President | Marissa Festante |
| Vice President (VP) | Alex Taylor |
| Sports Marketing | MKTG |
| Senior Vice President | Sam Riber |
| Senior Director | Jordan Futscher |
| Account Associate | Rob Sipniewski |
| Chief Executive Officer (CEO) | Andrea Diquez |
| Editing Company | Arcade Edit |