Intel - "Team in Flight" by ANDY Awards 2018

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TitleTeam in Flight
Agency
Campaign Intel Drone Light Show at The Olympics
Advertiser Intel
Brand Intel
PostedMay 2018
Business Sector Consumer Electronics & Audio-Visual
Media Type Others
Length
AI Description The ad titled "Team in Flight" by Intel showcases the brand's monumental drone performance at the 2018 Winter Olympics in PyeongChang. It highlights the meticulous planning and anticipation that went into organizing a spectacular drone light show. Opening with dramatic mountainous landscapes, the narrative delves into the challenges faced by Intel’s drone team as they prepare for the event. Voices on the audio describe the team's rigorous testing and planning to handle challenges such as high winds and cold conditions. The visual sequence evolves, showing breathtaking animations of drones forming Olympic symbols and recreating figures like snowboarders in the sky. The ad underscores the novelty and complexity of launching 1,200 synchronized drones, celebrating technological advances and teamwork that led to setting a world record at the Olympics. The last frames reveal Intel’s partnership with the Olympics, emphasizing their role as a pioneer in drone entertainment.
VP Global Creative Director
Marketing Director
Program Manager
VP and General Manager
GM Drone Light Shows
Product Manager
Marketing Director
Marketing Strategist
Drone Operations
Drone Operations
Drone Operations
Drone Operations
Drone Operations
Drone Operations
Drone Operations
Drone Operations
Drone Operations
Drone Operations
Logistics