The New York Times - "I'll Be There" by ANDY Awards 2018
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| Title | I'll Be There |
| Agency | BYU Adlab |
| Campaign | I'll Be There |
| Advertiser | The New York Times Company |
| Brand | The New York Times |
| Posted | April 2018 |
| Business Sector | Newspapers, Magazines, Books |
| Media Type | Others |
| Length | |
| AI Description | The advertisement 'I'll Be There' from The New York Times features a monochrome, animated style. The visuals are composed of newspaper text forming silhouetted images, creating scenes such as a cityscape at night, a family dining, and peaceful farmlands. The ad transitions between these images while delivering a powerful narrative through a voiceover. The spoken words focus on themes of collective unity and persistent justice, addressing issues such as hunger, poverty, injustice, and resilience. The overarching message reinforces the enduring presence of journalism in covering significant societal issues. The visual motifs of newspapers and textual elements emphasize The New York Times' role in informing the world of these vital stories. |
| Art Director | Chris Petersen |
| Art Director | Scott McIntosh |
| Copywriter | Seth Mollerup |