Apple - "FaceShield" by ANDY Awards 2018
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Apple - "FaceShield"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | FaceShield |
| Agency | School of Visual Arts |
| Campaign | FaceShield |
| Advertiser | Apple |
| Brand | Apple |
| Posted | April 2018 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Media Type | Others |
| Length | |
| AI Description | The ad for Apple's FaceShield focuses on addressing the issue of revenge porn, highlighting the statistical reality that 1 in 25 Americans have fallen victim to this form of cyber-harassment. It explains the traditionally difficult process victims face when reporting these non-consensual violations to the police. The ad features FaceShield, a new iPhone feature, as a solution. By utilizing Apple's face recognition technology, users can protect their intimate pictures, ensuring they have ownership and control over their media. Key frames include visuals of the FaceShield logo, an iPhone detailing its capabilities, and a user looking at their phone confidently. The ad emphasizes privacy, control, human rights, and empowerment. |
| Art Director | Bowook Yoon |
| Instructor | Thomas Shim |