Samsung - "Samsung Do What You Can't" by ANDY Awards 2018
Filter results by
| Title | Samsung Do What You Can't |
| Agency | MJZ |
| Campaign | Samsung Do What You Can't |
| Advertiser | Samsung |
| Brand | Samsung |
| Posted | April 2018 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Media Type | Others |
| Length | |
| AI Description | The Samsung ad, created by MJZ in 2018, showcases an ostrich in a serene desert landscape. The ostrich discovers a VR headset on a patio table surrounded by breakfast items. As the bird pecks at the device, it accidentally activates a flight simulator. Astonishing visuals of clouds and skies fill the screen through the VR headset, reflecting in the ostrich's eye that's filled with awe. As the iconic song 'Rocket Man' plays, the ostrich runs and flaps its wings, symbolizing its newfound dream of flying. The ad conveys a message of achieving the impossible by embracing innovation and imagination. Ending with the words, 'We make what can’t be made,' it encourages viewers to defy limitations, part of Samsung's #DoWhatYouCant campaign. This uplifting narrative pairs emotional storytelling with cutting-edge technology, celebrating the power of dreams and perseverance. |
| Editing Company | Work |
| Associate Creative Director | Alan Shen |
| SVP, Executive Producer | Matt Blitz |
| SVP, Global Business Lead | Radim Svoboda |
| Global Account Director | Ashley Beam |
| Global Account Supervisor | Huy Ngo |
| Global Account Executive | Emily Smith |
| SVP, Global Strategy Director | Kara Yang |
| VP, Global Strategy Director | Chris Bridgland |
| Talent Manager | Mike Hurley |
| Senior Business Manager | Rhonda Senase-Thome |
| Director of Music | Chris Clark |
| Assistant Music Producer | Alec Stern |
| Production Company | MJZ |
| Director | Matthijis Van Heinjningen |
| Editor | Jono Griffith |
| Grading/Online | MPC |
| Colorist | Mark Gethin |
| Executive Producer, Color | Meghan Lang |
| Color Producer | Rebecca Boorsma |
| Associate Color Producer | Elyse Robinson |
| Special Effects / VFX | MPC |
| Executive Producer, VFX | Karen Anderson |
| Production Company Producer | Nicole Saccardi |
| Production Company Producer | Tomek Zietkiewicz |
| Production Company Producer | Sophie Lebreton |
| Production Company Producer | Neela Kumuda Parankusham |
| Previs Team | Jeremie Abrial |
| Previs Team | Xavier Zahrra |
| Coordinator | Dori Sharvit |
| Creative Director | Michael Gregory |
| Creative Director | Diarmid Harrison Murray |