Burger King - "Scary Clown Night" by ANDY Awards 2018
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Burger King - "Scary Clown Night"
- Brand: Burger King
- Country: Spain
- Advertiser: Burger King
| Title | Scary Clown Night |
| Agency | LOLA |
| Campaign | Burger King |
| Advertiser | Burger King |
| Brand | Burger King |
| Posted | April 2018 |
| Business Sector | Retail, Distribution & Restaurants |
| Story | Everybody is afraid of clowns. Except for Burger King.To prove it, the king decided to face its fear and invite its scariest enemy for a meal. The message was simple: “Come as a clown, eat like a king.” During the night of Halloween celebrations, Burger King gave away a Whopper to everyone that came dressed as a clown. You don't need to read Stephen King to think clowns are scary. As a way of defying the fear and teasing its main rival, Burger King offered a free Whopper to anyone who came dressed as a clown on Halloween. Scary Clown Night generated a vast array of costumes and some great PR too. |
| Media Type | Case Study |
| Length | |
| AI Description | The advertisement "Scary Clown Night" by Burger King is a clever marketing stunt that plays on the fear of clowns to promote a Halloween event. Viewers see a young man leaving his house at night, the atmosphere is dark and eerie, fitting the Halloween theme. He rides through the deserted streets on a bike, clutching a red horn that adds a sense of suspense and anticipation. The ad intersperses shots from news broadcasts discussing Burger King's promotion, enticing customers to show up in clown costumes for a free Whopper. The visuals shift to various cities worldwide, capturing enthusiastic participants dressed as clowns in Burger King restaurants, enjoying their meals. The humor is evident in the play on rivalry with McDonald's, highlighted through a mix of suspenseful music and quirky moments. This campaign cleverly blends fear, humor, and competitive spirit to communicate its bold message: "Come as a clown, eat like a king." |
| Post Production | Serena |
| Executive Creative Director | Pancho Cassis |
| Creative Director | Fred Bosch |
| Creative Director | Fabio Brigido |
| Creative Director | Tomás Ostiglia |
| Copywriter | Alvaro Palma |
| Copywriter | Jose Sancho |
| Copywriter | Tom Elliston |
| Art Director | Pedro Sattin |
| Community Manager | Alex Sanchez |
| Account Director | Carlos Solchaga |
| Account Manager | Beatriz Sanz |
| Account Manager | Laura Gerpe |
| Strategic Planner | Marcelle Santos |
| Communications Planner | Daniel Packness |
| Agency Producer | Florencia Caputo |
| Agency Producer | César Baciero |
| Agency Producer | Diego Baltazar |
| Production Company | Only 925 |
| Director | Rodrigo Cortés |
| Executive Producer | Maria Jesus Horcajuelo |
| Production Manager | Óscar Vigiola |
| Director of Photography (DOP) | Rafa García |
| Editor | Efraín Parrilla |
| Photographer | Ale Burset |
| Retoucher | Diego Speroni |
| Music | TBC Spain |
| Media Agency | Vision Media |
| Public Relations Agency | Weber Shandwick |
| Chief Creative Officer | Chacho Puebla |
| Head of PR | Sarah Okrent |
| Head of Brand Marketing | Fernando Machado |
