Nike - "Nike Breaking2" by ANDY Awards 2018
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Nike - "Nike Breaking2"
- Brand: Nike
- Country: United States
- Advertiser: Nike
| Title | Nike Breaking2 |
| Agency | Wieden + Kennedy |
| Campaign | Nike |
| Advertiser | Nike |
| Brand | Nike |
| Posted | April 2018 |
| Business Sector | Apparel, Fashion & Footwear |
| Media Type | Others |
| Length | |
| AI Description | The 'Nike Breaking2' ad chronicles the ambitious attempt to break the two-hour marathon barrier, a milestone considered impossible by many. Through visually compelling scenes, it showcases the dedication and perseverance of elite athletes like Eliud Kipchoge as they prepare for and participate in this groundbreaking event at Monza. The video captures detailed training sessions, high-tech equipment, and the worldwide online engagement with fans, as millions watch the countdown and thrilling race. The narrative is driven by messages of ambition, human potential, and technological innovation, amplified by expert collaboration and live coverage on multiple platforms. In the end, the effort culminated in an astounding 25-second approach nearer to breaking the barrier. |
| Creative Director | Ryan O'Rourke |
| Interactive Director | Dan Viens |
| Creative Team | Joe Albert |
| Creative Team | Jason Turner |
| Executive Producer | Sue Kim |
| Production Company Producer | Mauricio Granado |
| Line Producer | Candice Harbour |
| Business Affairs Manager | Anna Beth Nagel |
| Creative Manager | Shannon Hutchinson |
| Creative Manager | Annie Quach |
| Account Manager | Chris Willingham |
| Account Manager | Katie Gurgainus |
| Account Manager | Hannah Hewitt |
| Account Manager | Tobin Kittoe |
| Account Manager | Simone Jackson |
| Strategist | Andy Lindblade |
| Strategist | Henry Lambert |
| Strategist | Irina Tone |
| Director | Martin Desmond Roe |
| Executive Producer | Jason Puris |
| Production Company Producer | Kathlyn Horan |
| Director of Photography (DOP) | Jessica Young |
| Post Production | Jamie Qualtrough |
| Executive Producer | Jason Puris |
| Director | Martin Desmond Roe |
| Production Company Producer | Kathlyn Horan |
| Director of Photography (DOP) | Jessica Young |
| Editor | Tommy Harden |
| Editor | JB Jacobs |
| Assistant Editor | Dylan Sylwester |
| Production Company Producer | Jen Milano |
| Flame Artist | Leif Peterson |
| Flame Assistant | Noah Poole |
| Special Effects / VFX | Marissa Lee |
| Colorist | Siggy Fersti |
| Production Company Producer | Matt Moran |
| Mixer | Noah Woodburn |