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ANDY Awards

Creative Award
New York, United States
180 Digital Inc - "JD.com ‘Joy and Heron’" by ANDY Awards 2018

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TitleJD.com ‘Joy and Heron’
Agency
Campaign 180 Digital Inc
Advertiser 180 Digital Inc
Brand 180 Digital Inc
PostedApril 2018
Business Sector Online Retail, E-store
Media Type Others
Length
AI Description The ad titled "Joy and Heron" by JD.com, created by Passion Pictures, is an enchanting animation featuring a playful dog and a heron by a serene lake. The visuals start with a misty morning scene, emphasizing the peaceful essence of nature. The dog, filled with curiosity, interacts with its environment, exploring a quiet boat resting on the lake. A heron makes its entrance, adding a whimsical element to the story as it joins the dog on its adventures across the water. The ad balances humor and tranquility, accentuating a sense of harmony between nature and playful creatures. As the sun rises, the soft lighting casts an ethereal glow over the lake, enhancing the dreamlike atmosphere. The ad closes with a message to "Make Joy Happen," spotlighting themes of friendship and the simple joys of life.
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