Mayor's Fund For Los Angeles - "LA Original" by ANDY Awards 2018
Filter results by
Mayor's Fund For Los Angeles - "LA Original"
- Brand: Mayor's Fund For Los Angeles
- Country: United States
- Advertiser: Mayor's Fund For Los Angeles
| Title | LA Original |
| Agency | 72andSunny |
| Campaign | Mayor's Fund For Los Angeles |
| Advertiser | Mayor's Fund For Los Angeles |
| Brand | Mayor's Fund For Los Angeles |
| Posted | April 2018 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Others |
| Length | |
| Soundtrack | “Humble” Kendrick Lamar |
| AI Description | The 'LA Original' ad by the Mayor's Fund For Los Angeles, produced by 72andSunny, celebrates the diverse culture and creativity of Los Angeles. Opening with a breathtaking view of the city's skyline at dusk, the film highlights various iconic locations, including palm-lined streets, beaches, and the Rose Bowl. The video emphasizes the city's role as a creative hub by featuring artists and local entrepreneurs at work. Interspersed text reads, 'Los Angeles is one of the most diverse cities in the world,' and 'But there's a common thread that unites us: Creativity.' Viewers see glimpses of creative processes including design and manufacturing, underscored by Kendrick Lamar's 'Humble.' The ad showcases a collaboration with Mayor Garcetti to establish a civic logo that embodies the spirit of LA. The commercial ends with a call to action to support local creativity, presenting an array of unique products branded with the new 'LA' identity, designed and made by local businesses, with proceeds supporting underserved creative entrepreneurs. |
| President | Deidre Lind |
| Brand Director | Ashley Jacobs |
| Digital Director | Paul Kadzielski |
| Brand Coordinator | Vincent Creer |
| Executive Creative Director | Matt Murphy |
| Executive Strategy Director | Kelly Schoeffel |
| Strategist | Saeid Vahidi |
| Brand Director | Danielle Gard |
| Brand Manager | Danielle Rivera |
| Designer | Robert Nakata |
| Designer | Peter Reid |
| Creative Director | Garrett Jones |
| Copywriter | Peter Hughes |
| Designer | Andy Lam |
| Designer | Kwaku Beke |
| Copywriter | Tyree Harris |
| Designer | Alex Cannon |
| Creative Director | Ben Hodgin |
| Chief Production Officer | Tom Dunlap |
| Producer | Marisa Wasser |
| Production Coordinator | Juliana Polidor |
| Partnerships Development Director | Rashi Talati |
| Partnerships Director | Kallie Halbach |
| Legal Manager | Chris Profeta |
| Telecine | MPC |
| Post Production | Hecho en 72 |
| Audio Post Production | Hecho en 72 |