Intel - "Intel Drone Light Show at The Olympics" by ANDY Awards 2018
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| Title | Intel Drone Light Show at The Olympics |
| Agency | Intel |
| Campaign | Intel Drone Light Show at The Olympics |
| Advertiser | Intel |
| Brand | Intel |
| Posted | April 2018 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Media Type | Others |
| Length | |
| AI Description | The ad showcases Intel's innovative drone light show at the PyeongChang Olympics, focusing on the use of 1,200 drones choreographed to create breathtaking spectacles in the night sky. Captured through stunning visual sequences, the drones form numerous designs, including the Olympic rings, impressing viewers with their brilliant array of colors and patterns. The campaign highlights how Intel pushes technological boundaries, overcoming challenges such as extreme cold and operational complexities. Narration emphasizes the mix of art and technology, detailing the potential of Intel’s Shooting Star drones, designed specifically for outdoor performances, which are managed by a single pilot using advanced software. Throughout the ad, team members express their excitement and pride in showcasing such cutting-edge technology on a global stage. |
| VP Global Creative Director | Teresa Herd |
| Marketing Director | Stephanie Joukoff |
| Program Manager | Kari Lemiere |
| VP and General Manager | Anil Nanduri |
| GM Drone Light Shows | Natalie Cheung |
| Product Manager | Madeleine Ong |
| Marketing Director | Bryan Deaner |
| Marketing Strategist | Rachel Padgett |
| Drone Operations | Timothy Heath |
| Drone Operations | Andreas Jalsovec |
| Drone Operations | Tobias Lang |
| Drone Operations | Clay Coleman |
| Drone Operations | Seiji Nair |
| Drone Operations | Jimmy Micali |
| Drone Operations | Saku Lahti |
| Drone Operations | Hannu Rajalin |
| Drone Operations | Esa Saunamaki |
| Drone Operations | Isaac Kuke |
| Logistics | Justin Rosen |