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ANDY Awards

Creative Award
New York, United States
Adidas - "GREEN LIGHT RUN" by ANDY Awards 2018

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TitleGREEN LIGHT RUN
Agency
Campaign Adidas
Advertiser adidas
Brand Adidas
PostedApril 2018
Business Sector Apparel, Fashion & Footwear
Media Type Others
Length
AI Description The 'GREEN LIGHT RUN' Adidas ad highlights an innovative concept that transforms city running using advanced data analysis. The ad opens with aerial views of bustling cities like London, New York, and Tokyo, spotlighting numerous traffic lights. These lights pause not only vehicles but also urban runners, creating a metaphor for barriers. Adidas partners with the Tokyo Police Department to utilize data on traffic light cycles, engineering an algorithm that allows a seamless run without stops. Visuals show athletes running through vibrant city streets, with graphics depicting the algorithm's workings. The ad underscores an environment where runners experience uninterrupted, free-flowing runs through Tokyo, showcasing the integration of gaming technology into real-world sportswear. It promotes the notion that the only barriers to a runner should be their own limits, encapsulated by the tagline: 'A new way of city running.' This ad is vibrant, energetic, and emphasizes empowerment through cutting-edge technology.
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