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ANDY Awards

Creative Award
New York, United States
Doritos + Mountain Dew - "Doritos Blaze vs. MTN DEW ICE" by ANDY Awards 2018

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TitleDoritos Blaze vs. MTN DEW ICE
Agency
Campaign Doritos + Mountain Dew
Advertiser PepsiCo Inc.
Brand Doritos + Mountain Dew
PostedApril 2018
Business Sector Food
Media Type Others
Length
AI Description The Doritos Blaze vs. MTN DEW ICE Super Bowl ad features an epic rap battle between celebrities, bringing the concepts of fire and ice to life. The ad opens with the impression that the biggest battle wasn't on the field but on-screen, representing the clash between fiery Doritos and icy Mountain Dew. The commercial includes iconic personalities in a dramatic showdown, with Peter Dinklage symbolizing Doritos Blaze's fiery intensity and Morgan Freeman embodying MTN DEW ICE's coolness. The visual and audio elements emphasize a high-stakes rivalry, with fiery and icy elements dominating the scenes. This campaign ingeniously integrates brands and celebrities, creating an entertaining narrative that captures viewer engagement through humor and drama. The ad's reach extends onto social media platforms, inviting fans to join the conversation and pick sides, enhancing its viral impact. This clever marketing strategy underscores the power of combining star power with brand storytelling to forge an unforgettable advertisement during a massive event.
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