Chiquita - "The Chiquita Banana Sun Cometh" by ANDY Awards 2018
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Chiquita - "The Chiquita Banana Sun Cometh"
- Brand: Chiquita
- Country: United States
- Advertiser: Chiquita Brands L.L.C.
| Title | The Chiquita Banana Sun Cometh |
| Agency | Wieden + Kennedy |
| Campaign | Chiquita |
| Advertiser | Chiquita Brands L.L.C. |
| Brand | Chiquita |
| Posted | April 2018 |
| Business Sector | Food |
| Media Type | Others |
| Length | |
| AI Description | The ad for Chiquita features a playful and whimsical depiction of a fictional event where Chiquita 'physically' moves the moon to create a 'banana sun' in an eclipse event visible in North America. Through a bright and humorous visual style, it narrates warnings about wearing protective eyewear when observing the banana-shaped sun. Characters interact with a giant banana figure, and comedic elements are interspersed with surreal scenes of space. The vibrant yellow of the banana stands out against a cosmic background, enhancing the ad's playful undertone. The backdrop of stars and planets adds a magical and humorous touch, completely personifying the fruit with imagination and energy. |
| Creative Director | Mike Egan |
| Creative Director | Mike Weihs |
| Copywriter | Becca Wadlinger |
| Art Director | Kate Digilio |
| Production Company Producer | Jules Brown |
| Account Manager | David Newsome |
| Account Manager | Heather Morba |
| Executive Creative Director | Eric Baldwin |
| Executive Creative Director | Jason Bagley |
| Head of Production | Patty Brebner |
| Executive Producer | Anthony Ficalora |
| Line Producer | Alistair Walford |
| Editor | Steve Sprinkel |
| Post Production | Catherine Liu |