PepsiCo - "#ReleaseThePressure" by ANDY Awards 2018
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PepsiCo - "#ReleaseThePressure"
- Brand: PepsiCo
- Country: India
- Advertiser: PepsiCo Inc.
| Title | #ReleaseThePressure |
| Agency | BBDO India |
| Campaign | PepsiCo |
| Advertiser | PepsiCo Inc. |
| Brand | PepsiCo |
| Posted | April 2018 |
| Business Sector | Beverages |
| Media Type | Web Film |
| Length | |
| AI Description | The ad focuses on the issue of parental pressure faced by Indian teens, which can lead to depression and even suicide. It opens with statistics about the severity of this issue, followed by interviews with a psychologist discussing parental expectations. The campaign by Mirinda, a brand under PepsiCo, encourages students to write letters to their parents about the stress they experience. These letters are shared and displayed on Mirinda bottles to raise awareness. The initiative led to significant consumer engagement, widespread media coverage, and parental pledges to alleviate stress. The campaign features an emotional appeal, leveraging real stories and letters from teenagers to convey its message. |
| Chairman | Josy Paul |
| Chief Creative Officer | Josy Paul |
| Chief Executive Officer (CEO) | Ajai Jhala |
| President | Rajesh Sikroria |
| Executive Creative Director | Ritu Sharda |
| Creative Director | Anunay Rai |
| Group Headv - Copy | Gaurangi Mathur |
| Art Director | Natasha Mehra |
| Intern | Shubham Minocha |
| Executive Vice President | Gireesh Gupta |
| Account Director | Proteek Dey |
| Senior Account Executive | Radheyshyam Keshari |
| Vice President Planning | Ninad Satpute |
| Account Director Planning | Rashi Jain |
| Deputy Studio Manager | Shyamsunder Rawat |
| Graphic Designer | Angad Singh Negi |
| Studio & Production Manager | Jitendra Pal Singh |
| Agency Producer | K V Krishnam Raju |
| Director | Shoojit Sircar |
| Production Company Producer | Ronnie Lahiri |
| Production Company Producer | Supriya Macwan |
| Director of Photography (DOP) | Avik Mukhopadhayay |
| Music Director | Anupam Roy |
| Editor | Bodhaditya Bandyopadhyay |
| Vice President, Beverages | Vipul Prakash |
| Associate Director, Flavours Marketing | Gaurav Verma |
| Senior Brand Manager | Arpita Shankar |
| Marketing Innovation Analyst | Mekala Gummadi |
| Production Company | Team ESP |
| Junior Copywriter | Aakancha |
| Print Production & Studio Head | Manoj K Yogi |