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ANDY Awards

Creative Award
New York, United States
Gatorade - "41 Steps" by ANDY Awards 2018

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Title41 Steps
Agency
Campaign Gatorade
Advertiser PepsiCo Inc.
Brand Gatorade
PostedApril 2018
Business Sector Beverages
Media Type Others
Length
AI Description The Gatorade ad "41 Steps" celebrates Usain Bolt's incredible athletic career by highlighting his world record 100-meter race, which he completed in 41 steps. The ad is vibrant, featuring illustrations representing pivotal moments in Bolt's career. It invites viewers to participate in an innovative challenge on Instagram, attempting to move as fast as Bolt in a social media race. With energetic animations and colorful visuals, the ad pays tribute to Bolt's speed and legacy, encouraging engagement while showcasing the power of social media in reaching over 11 million users.
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