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Gatorade - "Water Made Active"

$TBWA\Chiat\Day Los Angeles$

TBWA\Chiat\Day Los Angeles Los Angeles, United States

Awards

26815

Brand: Gatorade
Country: United States

Advertiser: PepsiCo Inc.

Title	Water Made Active
Agency	TBWA\Chiat\Day Los Angeles
Campaign	Gatorade
Advertiser	PepsiCo Inc.
Brand	Gatorade
Posted	April 2018
Business Sector	Beverages
Media Type	Others
Length	129 seconds
AI Description	The Gatorade ad, titled 'Water Made Active,' showcases the extraordinary creation of a 3D water figure engineered to highlight the innovative essence of their product. Using complex technology, including a rain rig with thousands of switches, precise timing, and motion capture, the spot delineates a futuristic process. Amid a high-tech environment, water droplets are synchronized to form animated shapes, capturing millisecond-perfect frames against a backdrop of sleek, black and blue tones. The visual spectacle concludes with Gatorade Active products lined up, illustrating their appealing electrolyte-packed formula. The narrative accompanies the visuals, emphasizing the brand's commitment to innovation, starting from breathtaking imagery to the 'making of' insights.
Colorization	MPC LA
Chief Creative Officer	Renato Fernandez
Creative Director	Doug Menezes
Associate Creative Director	Bruno Acánfora
Associate Creative Director	Ariel Abramovici
Head of Production	Brian O'Rourke
Executive Producer	Guia Lacomin
Associate Producer	Kathleen Ackel
Managing Director	Jerico Dig Cabaysa
Global Brand Director	David McKenzie
Global Brand Manager	Gabi Marino
Group Planning Director	Scott MacMaster
Global Planning Director	Martin Ramos
Director of Business Affairs	Linda Daubson
Business Affairs Manager	Laura Drabkin
Talent Payment Coordinator	Kevin Castro
Senior Traffic Operations Manager	Judy Brill
Media Agency	OMD
Production Company	UNIT9
Director	Cole Paviour
Executive Producer	Adam Dolman
Executive Producer	Michelle Craig
Production Company Producer	Holly Restieaux -
Production Manager	Sandy Liddle
Director of Photography (DOP)	James Medcraft
Editor	Alex Burt
3D Effects Animator	Will Bentley
Assistant Director	Rob Thorpe
Motion Control	Mark Roberts Moco
Motion Control Operator	Ian Menzies
Motion Control Assistant	Nigel Permane
Gaffer	Onkar Narang
SFX Supervisor	Patrick Thursby
SFX Supervisor	Sean Harland
SFX Supervisor	Steve Loible
SFX Supervisor	Charles Stanton
SFX Supervisor	Will Gallia
SFX Supervisor	Paul Mann
Editing Company	Union Editorial
Editor	Nicholas Wayman-Harris
Assistant Editor	Nicholas Lipari
Assistant Editor	Otto Mertins
President Managing Partner	Michael Raimondi
Executive Producer	Joe Ross
VFX Studio	MPC London
Executive Producer	James Niklasson
Special Effects / VFX	Thomas Cole
Special Effects / VFX	Dan Lorenzini
Colorist	Mark Gethin
Music Composer	Giles Hicks
Music Composer	Andrew Roberts
Music Composer	Edward Taylor
Music Composer	S. Sundaramoorthy
Music Composer	Venuprasath
Music Composer	Vinoth Kumar
Artist	Mark Gethin
Executive Producer	Meghan Lang
Color Producer	Rebecca Boorsma
Associate Color Producer	Elyse Robinson
Original Composer	Chris Banks
Sound Design Company	Pedro Bromfman
Sound Designer	Pedro Bromfman
Mixer	Lime
Mixer	Mark Meyuhas
Assistant Mixer	Peter Lapinski
Executive Producer	Susie Boyajan
Arri Commercials Marketing Exec	Ed Jones
Arri Digital Sub Leader	Andrew Prior
Arri Digital Specialist	Mario Radinovi