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ANDY Awards

Creative Award
New York, United States
Skittles - "Exclusive the Rainbow case study" by ANDY Awards 2018

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TitleExclusive the Rainbow case study
Agency
Campaign Exclusive the Rainbow Announcement
Advertiser Wrigley Company
Brand Skittles
PostedApril 2018
Business Sector Food
Media Type Others
Length
AI Description The Skittles 'Exclusive the Rainbow' ad takes an unconventional approach by creating a Super Bowl ad for just one person—Marcos Menendez, a Skittle Superfan from California. The ad humorously tackles the traditional idea of Super Bowl commercials reaching millions, opting instead to captivate public attention by focusing on exclusivity. The ad features teaser clips starring David Schwimmer, sparking intrigue and conversations online. On game day, viewers tuned in on Facebook Live to witness Marcos's reaction to the personalized ad, showcasing its uniqueness. This creative strategy successfully gained widespread media coverage, elevating Skittles' brand presence without airing a traditional Super Bowl spot.
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Production Company MJZ
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