Procter & Gamble - Tide - "It's a Tide Ad Campaign" by ANDY Awards 2018
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Procter & Gamble - Tide - "It's a Tide Ad Campaign"
- Brand: Procter & Gamble - Tide
- Country: United States
- Advertiser: Procter & Gamble
| Title | It's a Tide Ad Campaign |
| Agency | Saatchi & Saatchi |
| Campaign | Tide Ad Campaign |
| Advertiser | Procter & Gamble |
| Brand | Procter & Gamble - Tide |
| Posted | April 2018 |
| Business Sector | Household Products & Maintenance |
| Media Type | Case Study |
| Length | |
| AI Description | The 'It's a Tide Ad' campaign cleverly disrupted traditional Super Bowl commercials by playfully inserting Tide's branding into various typical ad scenarios, making viewers question if each ad they watched was actually a Tide commercial. Featuring actor David Harbour, the ad uses humor and surprise to showcase pristine, clean clothes as the hallmark of a Tide ad. The ad's pervasive presence during the Super Bowl and its clever use of social media and memes expanded the conversation beyond the broadcast, making '#TideAd' trend online and accumulating millions of impressions. |
| Brand Director | Vedran Miletic |
| BBIC | Kimberly Doebereiner |
| Advertising Production Manager | Paul Chick |
| Brand Manager | Jennifer Maxwell |
| ASSISTANT BRAND MANAGER | Alex Perez |
| Brand Communications Manager | Matthew Wormington |
| Chief Creative Officer | Javier Campopiano |
| Executive Creative Director | Paul Bichler |
| Creative Director | Daniel Lobatón Morey |
| Creative Director | Chad Baker |
| Associate Creative Director | Max McKeon |
| Associate Creative Director | Kiko Mattoso |
| Associate Creative Director | Rafael Segri |
| Art Director | Maddy Kramer |
| Art Director | Erin Evon |
| Art Director | Jacopo Biorcio |
| Copywriter | Blake Morris |
| Director of Integrated Production | Jenny Read |
| Executive Producer | Dani Stoller |
| Production Company Producer | Danielle Hallack |
| SVP Regional Account Director | Nick Miaritis |
| VP Account Director | Ryan Martin |
| Account Supervisor | Jennifer Brotman |
| Account Supervisor | Guillermo Betancourt |
| Ecommerce Account Manager | Jed Karnowski |
| Account Executive | Jennifer McGill |
| Assistant Account Executive | Courteney Case |
| Strategy Director | Nayantara Mukherji |
| Digital Director | Alan Lin |
| Strategist | Corina Arnal |
| Director of Business Affairs | Robin Oksenhendler |
| Business Affairs Manager | Lisa Rimmer |
| Director | Traktor Werbeagentur GmbH |
| Executive Producer | Joe Biggins |
| Executive Producer | Jeff Shupe |
| Executive Producer | Richard Ulfvengren |
| Head of Production | Richard McIntosh |
| Director of Photography (DOP) | Hoyte van Hoytema |
| Production Designer | Tom Hartman |
| Line Producer | Rachel Curl |
| Editor | Jeff Ferruzzo |
| Assistant Editor | Jeff Lopus |
| Executive Producer | Sila Soyer |
| Production Company Producer | Andrew Cravotta |
| Special Effects / VFX | The Mill |
| Creative Director | Becky Porter |
| Special Effects / VFX | James Allen |
| Executive Producer | Anastasia Von Rahl |
| Production Company Producer | Marcus Speaker |
| Music | Personel Music |
| Music Composer | Alexis Estiz |
| Production Company Producer | Courtney Jenkins |
| Mix | Heard City |
| Audio Engineer | Philip Loeb |
| Colorization | Tom Poole |
| Media Director | Hearts and Science |
| Executive Business Director | Daniel Bueckman |
| Director Senior Category | Scott Minor |
| Director Video Investment | Shari Wyler |
| Associate Director Biddable Social | Mariko Hunt |
| Associate Director Biddable Search | Cate French |
| Supervisor Search | Kevin Bonnesen |
| Strategy Supervisor | Claire Richard |
| Strategist | Steven Signore |
| Strategist Biddable | Rebekah Hsiung |
| Managing Director Optimum Sports | Jeremy Carey |
| Senior Director Optimum Sports | Matt Greenberg |
| Account Director Optimum Sports | Kristen Grey |
| Associate Director Optimum Sports | Sam Levy |
| Associate Director Optimum Sports | Neil Messing |
| Supervisor Optimum Sports | Jack Knobloch |
| Celebrity Talent Acquisition | Platinum Rye Entertainment |
| Senior Director Talent | Lori Heckman Golden |
| Director Sports Marketing | Brad Griffiths |
| Manger Talent | Megan Ryan |
| PR | Taylor |
| Managing Partner | John Liporace |
| Vice President (VP) | Travis Rexroad |
| Vice President (VP) | Brianna Kauffman |
| Account Supervisor | Alex Stathis |
| Senior Account Executive | Kayla Kaplan |
| Assistant Account Executive | Halley Barnes |
| Creative Director | Brianna Bishop |
| Copywriter | Chris Shreve |
| Social Media Manager | Mike Macias |
| PR | MMK |
| Chief Strategy Officer | Joydeep Dey |
| Group Senior Vice President | Lindsay Kamin |
| Senior Vice President | Dustin Sveum |
| Senior Vice President | Samantha Halpern |
| Senior Vice President | Marissa Festante |
| Vice President (VP) | Alex Taylor |
| Sports Marketing | MKTG |
| Senior Vice President | Sam Riber |
| Senior Director | Jordan Futscher |
| Account Associate | Rob Sipniewski |
| Chief Executive Officer (CEO) | Andrea Diquez |
| Editing Company | Arcade Edit |