andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Qualcomm - "Ignore This - Beatbox & Bavarian Dance" by ANDY Awards 2018

Filter results by

TitleIgnore This - Beatbox & Bavarian Dance
Agency
Campaign Qualcomm
Advertiser Qualcomm
Brand Qualcomm
PostedApril 2018
Business Sector Consumer Electronics & Audio-Visual
Media Type Others
Length
AI Description The ad features a father and a son dressed in traditional Bavarian clothing performing a lively dance in a suburban backyard. The setting is vibrant and casual, with a small house and garden in the background. The duo steps energetically on a wooden platform, creating a rhythmic beat, seemingly in synchronization with a humorous beatbox soundtrack. Subtitles humorously mention the irrelevance of the visuals to the real message, pointing out how viewers might look away to their smartphones during ads. The footage transitions between dance sequences, emphasizing Qualcomm’s role in making smartphones indispensable and delightful. The ad concludes with a playful acknowledgment to the audience, followed by the tagline for Qualcomm.
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Global Executive Creative Director
Creative Director
Group Creative Director
Copywriter
Chief Production Officer
Integrated Producer
Project Manager
Account Supervisor
Assistant Account Executive
Group Strategy Director
Strategy Director
Strategist
Co-head/Account Management