Procter & Gamble - Tide - "It's a Tide Ad" by ANDY Awards 2018
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Procter & Gamble - Tide - "It's a Tide Ad"
- Brand: Procter & Gamble - Tide
- Country: United States
- Advertiser: Procter & Gamble
| Title | It's a Tide Ad |
| Agency | Saatchi & Saatchi |
| Campaign | Tide Ad Campaign |
| Advertiser | Procter & Gamble |
| Brand | Procter & Gamble - Tide |
| Date of First Broadcast/Publication | 2018 / 2 |
| Product | Tide Super Bowl LLI 2018 |
| Business Sector | Cleaning Products, Soaps, Detergents |
| Media Type | Television |
| Length | |
| AI Description | This humorous ad plays as a spoof of typical Super Bowl commercials. It begins with scenes that mimic various ad formats, such as a car ad, a luxury ad, and a beer ad, all narrated with a comedic twist. The commercial stars an actor identifying each scene as a 'Tide ad' due to the absence of stains on clothes, emphasizing the product’s cleaning power and establishing a whimsical challenge that every clean ad could be a Tide ad. The visuals transition through different settings, from elegant parties to serene beaches, with pristine clothing highlighted in each scenario. The ad creatively intertwines various familiar commercial tropes, keeping audiences engaged with its comedy and relevance to the product's message. Ultimately, the advertisement rebrands clean clothes as the hallmark of a Tide ad, leaving the viewer with a memorable and entertaining impression. |
| Vice President (VP) | Sundar Raman |
| Brand Director | Vedran Miletic |
| BBIC | Kimberly Doebereiner |
| Manager | Paul Chick |
| Brand Manager | Jennifer Maxwell |
| ASSISTANT BRAND MANAGER | Alex Perez |
| Brand Communications Manager | Matthew Wormington |
| Chief Executive Officer (CEO) | Andrea Diquez |
| Chief Creative Officer | Javier Campopiano |
| Executive Creative Director | Paul Bichler |
| Creative Director | Daniel Lobatón Morey |
| Creative Director | Chad Baker |
| Associate Creative Director | Max McKeon |
| Art Director | Erin Evon |
| Art Director | Jacopo Biorcio |
| Associate Creative Director | Frederico Mattoso |
| Associate Creative Director | Rafael Segri |
| Art Director | Maddy Kramer |
| Copywriter | Blake Morris |
| Director of Integrated Production | Jenny Read |
| Executive Producer | Dani Stoller |
| Director of Business Affairs | Robin Oksenhendler |
| Business Affairs Manager | Lisa Rimmer |
| Strategy Director | Nayantara Mukherji |
| Digital Director | Alan Lin |
| Strategist | Corina Arnal |
| SVP | Nick Miaritis |
| Regional Account Director | Nick Miaritis |
| Vice President (VP) | Ryan Martin |
| Account Director | Ryan Martin |
| Jennifer Brotman | |
| Account Supervisor | Guillermo Betancourt |
| Ecommerce Account Manager | Jed Karnowski |
| Account Executive | Jennifer McGill |
| Assistant Account Executive | Courteney Case |
| Production Company | Rattling Stick US |
| Director | Traktor Werbeagentur GmbH |
| Partner/Executive Producer | Joe Biggins |
| Executive Producer | Jeff Shupe |
| Executive Producer | Richard Ulfvengren |
| Head of Production | Richard McIntosh |
| Director of Photography (DOP) | Hoyte van Hoytema |
| Production Designer | Tom Hartman |
| Line Producer | Rachel Curl |
| Editing Company | Arcade Edit |
| Editor | Jeff Ferruzzo |
| Assistant Editor | Jeff Lopus |
| Executive Producer | Sila Soyer |
| Production Company Producer | Andrew Cravotta |
| Special Effects / VFX | The Mill |
| Creative Director | Becky Porter |
| Special Effects / VFX | James Allen |
| Executive Producer | Anastasia Von Rahl |
| Production Company Producer | Marcus Speaker |
| Music | Personel Music |
| Music Composer | Alexis Estiz |
| Production Company Producer | Courtney Jenkins |
| Mixer | Philip Loeb |
| Colorization | Tom Poole |
| Media Director | Hearts and Science |
| Executive Business Director | Daniel Bueckman |
| Director | Scott Minor |
| Senior Category | Scott Minor |
| Director | Shari Wyler |
| Video Investment | Shari Wyler |
| Associate Director | Mariko Hunt |
| Associate Director | Cate French |
| Supervisor | Kevin Bonnesen |
| Strategy Supervisor | Claire Richard |
| Strategist | Steven Signore |
| Strategist | Rebekah Hsiung |
| Managing Director Optimum Sports | Jeremy Carey |
| Senior Director Optimum Sports | Matt Greenberg |
| Account Director Optimum Sports | Kristen Grey |
| Associate Director Optimum Sports | Sam Levy |
| Associate Director Optimum Sports | Neil Messing |
| Supervisor Optimum Sports | Jack Knobloch |
| Celebrity Talent Acquisition | Platinum Rye Entertainment |
| Senior Director | Lori Heckman Golden |
| Talent/Actors | Lori Heckman Golden |
| Director | Sports Marketing |
| Sports Marketing | Brad Griffiths |
| Manager | Megan Ryan |
| Talent/Actors | Megan Ryan |
| PR | Taylor |
| Managing Partner | John Liporace |
| Vice President (VP) | Travis Rexroad |
| Vice President (VP) | Brianna Kauffman |
| Account Supervisor | Alex Stathis |
| Senior Account Executive | Kayla Kaplan |
| Assistant Account Executive | Halley Barnes |
| Creative Director | Brianna Bishop |
| Copywriter | Chris Shreve |
| Social Media Manager | Mike Macias |
| PR | MMK |
| Chief Strategy Officer | Joydeep Dey |
| Group Senior Vice President | Lindsay Kamin |
| Senior Vice President | Dustin Sveum |
| Senior Vice President | Samantha Halpern |