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ANDY Awards

Creative Award
New York, United States
Interreligious Council - "One Book for Peace" by ANDY Awards 2018

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TitleOne Book for Peace
Agency
Campaign One Book for Peace
Advertiser Interreligious Council In Bosnia & Herzegovina
Brand Interreligious Council
PostedJune 2017
Business Sector Institutional/Public Interest/Non-Profit Org.
Story The One Book brought together the teachings of both the Koran and the Bible to show how similar they are. Messages of peace, love and hope were printed side by side. The book was sent to influential figures around the globe, but everyone could experience it via a website. The One Book is a small but significant attempt to bring two great religions closer together. The book was even the impetus for the first inter-faith prayer since the end of the Bosnian war.

What to the Bible and the Koran have in common? A great deal, suggests this project, which brought texts from both together to demonstrate how much they have in common. So why can't these two great religions come closer together too?
Media Type Case Study
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AI Description The 'One Book for Peace' initiative by the Interreligious Council of Bosnia and Herzegovina, created in collaboration with Y&R Dubai, emphasizes the common teachings of the Bible and Quran to promote peace. The black-and-white ad pairs verses from both religious texts, highlighting messages of unity, love, forgiveness, and hope. Through a symbolic monochrome presentation, it questions the viewer about the origins of these quotes, underscoring the similarities between the two scriptures. The ad showcases a book uniting these teachings, launched on Al Jazeera Balkans, and reaching global leaders like Pope Francis, Antonio Guterres, and Donald Trump. The campaign, supported by social media engagement, aims to foster inter-faith dialogue and initiated the first inter-faith prayer post-Bosnian war, touching millions across the world. The aesthetic is simple yet powerful, reflecting the deep-rooted message of shared values.
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