Interreligious Council - "One Book for Peace" by ANDY Awards 2018
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Interreligious Council - "One Book for Peace"
This ad is part of the ACT Responsible Collection
- Brand: Interreligious Council
- Country: United Arab Emirates
- Advertiser: Interreligious Council In Bosnia & Herzegovina
| Title | One Book for Peace |
| Agency | Y&R Dubai |
| Campaign | One Book for Peace |
| Advertiser | Interreligious Council In Bosnia & Herzegovina |
| Brand | Interreligious Council |
| Posted | June 2017 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Case Study |
| AI Description | The 'One Book for Peace' campaign by the Interreligious Council in Bosnia & Herzegovina, developed by Y&R Dubai, promotes religious tolerance and unity. The design features a minimalist white book, with the word 'ONE' prominently displayed. It is held by two hands adorned with religious symbols, symbolizing Christianity and Islam. The book contains texts from both religious teachings to show similarities between them. The ad includes the tagline 'There's so much more that unites us than sets us apart,' emphasizing the message of peace and shared values. The aesthetic is clean and modern, with a peaceful and harmonious vibe. Various images show the book, its contents, and its impact across different communities. |
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