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ANDY Awards

Creative Award
New York, United States
Whopper - "Google Home of the Whopper" by ANDY Awards 2018

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TitleGoogle Home of the Whopper
Agency
Campaign Google Home of the Whopper
Advertiser Burger King
Brand Whopper
PostedJune 2017
Business Sector Restaurants & Fast Food
Media Type Digital
Length
AI Description The Google Home of the Whopper ad by Burger King cleverly leverages technology, featuring a brief interaction between a fast-food employee and Google's smart speaker. The ad capitalizes on the 15-second time slot by using a voice command, 'Okay Google, what is the Whopper burger?' to trigger Google Home devices to read from the Whopper's Wikipedia page. This clever tactic garnered significant media attention, sparking a debate about the ethics and invasiveness of modern advertising techniques. The ad is visually simple yet effective, focusing on the employee's interaction with the viewer and the smart speaker. The campaign gained widespread media impressions and sparked online conversations, becoming one of the most talked-about ads in Burger King's history.
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