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Creative Award
New York, United States
TyC Sports - "TRUMP" by ANDY Awards 2017

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TitleTRUMP
Agency
Campaign TRUMP
Advertiser TyC Sports
Brand TyC Sports
PostedApril 2017
Media Type Web Film
Length
AI Description The advertisement, produced by TyC Sports and created by Mercado McCann in 2017, opens with a series of frames showing a figure delivering a speech about border issues and immigration into the United States. These clips of the speaker are interspersed with scenes from Argentine football fans and players. The video captures the energy of large crowds of fans arriving in buses and gathering in cities like Chicago and Houston, celebrating their team ahead of Copa America matches. The ad juxtaposes the rhetoric of exclusion and border protection with images of joyful unity and sporting enthusiasm, highlighting the cultural exchange and passion that sports like football foster. The ad ends with text on screen positioning the message in a humorous way, indirectly suggesting that the best thing to do is not preventing fans and teams from crossing borders, conveying a message of irony and cultural pride through sports.
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