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ANDY Awards

Creative Award
New York, United States
SONIC Drive-In - "#SquareShakes" by ANDY Awards 2017

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Title#SquareShakes
Agency
Campaign #SquareShakes
Advertiser Sonic Drive-In
Brand SONIC Drive-In
PostedApril 2017
Media Type Events
Length
AI Description The ad for SONIC Drive-In’s #SquareShakes campaign creatively links the trendy world of Instagram with their unique square-shaped milkshakes. It opens with a reminder of how people love photographing food on Instagram. Pictures of regular shakes evolve into stylishly designed square shakes crafted specifically for Instagram's iconic format. The ad showcases behind-the-scenes footage of Christine Flynn, a well-known food influencer, snapping photos and sharing them on her account. The vibrantly colored backgrounds and the aesthetically appealing design of the shakes make them stand out and play into popular social media aesthetics. Throughout the ad, energetic and engaging music complements the visuals, further enhancing the modern and trendy vibe. It concludes by emphasizing the product’s buzz through various media outlets and the overwhelming positive response the campaign received online, especially at events like Coachella.
Executive Creative Director
Managing Partner
Managing Partner
Executive Creative Director
Creative Director
Associate Creative Director
Creative Team
Creative Team
Content Creative
Designer
Director of Interactive Producer
Executive Producer
Director of Graphic Services
Interactive producer
Print Producer
Director of Experiential
Music Supervision
Interactive producer
Content Creative
Technology Director
Associate Technology Director
Culinary Artist
Food Artist Manager
Photography Studio
Photographer
Director
Director of Photography (DOP)
Production Company Producer
Food Stylist
Post Production
Director of E Level
Post Production
Editor
Assistant Editor
Motion Graphics Creative Director
Motion Graphics Artist
Motion Graphics Artist
Motion Graphics Artist
Motion Graphics Artist
Motion Graphics Artist
Colorization
Music
Story Board Artist
Account Director
Account Director
Account Manager
Chief Executive Officer (CEO)
Chief Marketing Officer (CMO)
President
VP of Marketing
VP of Public Relations
Senior Director of Culinary Innovation
Director of Content
On-Lot Communications
Assistant Digital Marketing Manager