Nike - "Unlimited Stadium" by ANDY Awards 2017
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Nike - "Unlimited Stadium"
- Brand: Nike
- Country: United Kingdom
- Advertiser: Nike
| Title | Unlimited Stadium |
| Agency | BBH Singapore |
| Campaign | Nike Unlimited Stadium |
| Advertiser | Nike |
| Brand | Nike |
| Date of First Broadcast/Publication | 2017 / 5 |
| Business Sector | Apparel, Fashion & Footwear |
| Story | Sometimes the hardest race you run is against yourself. Designed to replicate the shape of a Nike LunarEpic shoe, the Unlimited Stadium featured a 200 metre running track lined with LED screens. Runners could engage in a virtual race against avatars of themselves, which challenged them to keep bettering their best. Built-in features made the technology feel more human, and the training more engaging. |
| Media Type | Web Film |
| Length | |
| AI Description | The Nike ad titled "Unlimited Stadium" showcases a groundbreaking innovation combining running with digital technology. It features a full-sized LED running track, replicating the shape of a Nike LunarEpic shoe. Runners are seen competing against digital avatars of themselves, which are displayed on dynamic LED screens lining the track. The ad emphasizes personal challenge and improvement, showing athletes surpassing their previous records using a hyper-accurate RFID system to track lap times. Interviews with Nike's head coach highlight the integration of cutting-edge technology to push the boundaries of traditional running. Vibrant lights, pulsating music, and close-up shots of runners create a high-energy, motivational atmosphere. The ad aligns with Nike’s brand message of self-improvement and athletic excellence, epitomizing the slogan "You vs. You." The ad concludes with mesmerizing aerial shots of the stadium, celebrating the endless possibilities inherent in the innovation. It appeals to fitness enthusiasts, highlighting passion and the drive to constantly exceed one's limits. |
| Creative Director | Aste Gutiérrez |
| Copywriter | Aste Gutiérrez |
| Art Director | Matteo Catanese |
| Creative technologist | Zac Ong |
| Business Director | Sid Tuli |
| Account Manager | Cheryl Cheong |
| Production Company Producer | Samantha Dalton |
| Operations Director | Lesley Chelvan |
| Studio Manager | Eddie Jackson |
| Studio Artist | Siew Wan Kew |
| Executive Creative Director | Scott McClelland |
| Managing Partner | David Webster |
| Production Company | Party |
| Production Creative Director | Masashi Kawamura |
| Production Art Director | Hisayoshi Hayashi |
| Technical Supervisor | Qanta Shimizu |
| Project Manager | Mandy Wang |
| Project Manager | Sachie Aihara |
| Interactive Director | Roy Ryo 良 |
| Visual Producer | Akane Inada |
| Programmer | Yoshei Kajiwara |
| Technical Director | Takeru Kobayashi |
| Technical Director | Yohei Kajiwara |
| Interactive Director | Yoichi Kanazawa |
| Programmer | Ryusuke Izumida |
| Programmer | Takahisa Maeda |
| Programmer | Takumi Saito |
| Designer | Ryotaro Nakano |
| Operations Director | Phil Dabrowski |
| Experiential Production Partner | Jack Morton Worldwide |