| Title | We The People |
| Agency | Wieden + Kennedy |
| Campaign | We The People |
| Advertiser | Nike |
| Brand | Nike and Jordan Brand |
| Posted | April 2017 |
| Media Type | Web Film |
| Length | |
| AI Description | The 'We The People' ad from Nike and Jordan Brand features dynamic black-and-white visuals projected onto urban landscapes, emphasizing themes of unity and community. The ad showcases prominent athletes in powerful, symbolic poses, overlaid with the American flag. The use of shadows and light highlights athletes standing together, representing strength and solidarity. The soundtrack is a rhythmic chant conveying themes of bravery, hope, and the collective spirit of overcoming challenges. The visuals shift between solo athletes and team huddles, fostering a message of togetherness and determination for a brighter future. |
| Executive Creative Director | Karl Lieberman |
| Creative Team | Caleb Jensen |
| Creative Team | Jimm Lasser |
| Integrated Production | Nick Setounski |
| Production Company Producer | Dominic Tunon |
| Art Production Director | Deb Rosen |
| Art Producer | Pietro Clemente |
| Production Company | Doomsday |
| Director | Hiro Murai |
| Executive Producer | Danielle Hinde |
| Line Producer | Jason Colon |
| Director of Photography (DOP) | Larkin Seiple |
| Production Designer | Eric Archer |
| Editing Company | Parallax |
| Editor | Luke Lynch |
| Executive Producer | Graham Zeller |
| Assistant Editor | Kyle Gilbertson |
| Assistant Editor | Rene VargasMadriga |
| Colorist | Bossi Baker |
| Mix | Unbridled Sound |
| Compositing | Graham Zeller |
| Clean up artist | Jared Abel |
| Mix | Parallax |
| Editing Company | Luke Lynch |
| Editing Company | Taylor Ward |
| Editing Company | Laith Majali |
| Director of Advertising | Desmond Marzette |
| Brand Communications Director | Jordi Pont Gasau |
| Advertising Manager | Steve Henderson |
| Project Manager | Kristin Daly |
| Strategist | Brandon Thornton |
| Account Manager | Jordan Muse |
| Account Manager | Liz Lindberg |
| Business Affairs Team | Sara Jagielski |
| Business Affairs Team | Lindsey Timko |
| Business Affairs Team | Tana Prosper |
| Media Manager | Karlo Cordova |
| Media Manager | Branden Bouvia |
| Media Manager | Chad Muratev |
| Traffic Director | Sonia Bisono |