| Title | The Box that Keeps Giving |
| Agency | McCANN |
| Campaign | The Box that Keeps Giving |
| Advertiser | Godiva |
| Brand | Godiva |
| Posted | April 2017 |
| Media Type | Promotional Products |
| AI Description | The Godiva advertisement, titled "The Box that Keeps Giving," visually showcases a luxurious and elegant presentation of chocolate treats. A series of golden, stacked gift boxes gradually open to reveal an array of Godiva chocolates inside, artistically arranged. The dominant gold color, complemented by a rich red ribbon, conveys a sense of luxury and indulgence. The text on the ad is delicately executed in a sophisticated font, adding to the overall classy and refined aesthetic. These elements combine to suggest a message of timelessness and continual giving, transforming the recipient’s experience into one of continuous delight and indulgence. |
| Production Company | 1st Avenue Machine |
| Chief Creative Officer | Eric Silver |
| Chief Creative Officer | Tom Murphy |
| Chief Creative Officer | Sean Bryan |
| Art Director | Lizzie Wilson |
| Copywriter | Tali Gumbiner |
| Copywriter | Tori Nygren |
| Integrated Producer | Deb Archambault |
| Integrated Producer | Alexis Mead |
| Managing Partner | Sam Penfield |
| Executive Producer | Sam Penfield |
| Executive Producer | Peter Repplier |
| Director | Mariano Bergara |
| Director | Becho Lo Bianco |
| Production Manager | Sara Ireland |
| Associate Producer | Stefanie Carrano |
| Director of Photography (DOP) | Robert McKenna |
| Post Production | Karen Lawler |
| Special Effects / VFX | John Loughlin |
| Colorization | RCO |
| Colorist | Seth Ricart |
| Color Producer | Sheina Dao |
| Print Partner | Coeur Noir Specialty Printers |
| Print Partner | Cultech, Inc |
| Account Director | Olivia Heeren |
| Account Supervisor | Megumi Sasada |
| Project Manager | Leah Kennedy |
| Chief Strategy Officer | Steve Zaroff |
| Group Strategy Director | Julianna Katrancha |
| Strategist | James Stevens |
| Director Marketing Services | Cheryl Brooks |
| Global Consumer Insights Director | Judith Rubin |
| Marketing Manager | Samantha Landman |
| PR manager | Christina Roperti |
| Visual Merchandising Manager | Robert Koch |
| Director of Public Relations | Nel Sparkman |
| Design Director | George Katz |
| Design Director | David Mashburn |
| Sound Designer | Ethan Buller |
| Designer | Shelby Hipol |