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ANDY Awards

Creative Award
New York, United States
Burger KIng - "Whopper Sign" by ANDY Awards 2017

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TitleWhopper Sign
Agency
Campaign Whopper Sign
Advertiser Burger King
Brand Burger KIng
PostedApril 2017
Media Type Social Media
Length
AI Description The advertisement by Burger King features the iconic King character signing in American Sign Language (ASL), promoting National ASL Day. The campaign involves the King breaking his silence to create an official ASL sign for the Whopper, encouraging community participation. The video highlights the Burger King near Gallaudet University, the largest Deaf university in the USA. Customers are shown engaging in the process, creating a fun and inclusive atmosphere. The social media campaign involved users submitting their sign ideas online, celebrating the interaction with positive sentiment, and resulting in over 3 million views. The campaign concludes with a cheerful gathering, emphasizing community spirit. The ad promotes inclusivity and humour, using a modern, playful approach to connect with the audience.
Chief Creative Officer
Founder
Creative Director
Creative Director
Copywriter
Copywriter
Designer
Art Director
Creative Manager
Production Company Producer
Associate Producer
Production Company
Director
Executive Producer
Executive Producer
Production Company Producer
Head of Production
Director of Photography (DOP)
Art Director
Account Planner
Editing Company
Editor
Managing Director
Executive Group Director
Executive Group Director
Account Supervisor
Head of Business Affairs Manager
SVP Global Brand Management BK
Chief Marketing Officer (CMO)
Senior Director Media and Communications BK
Director Field Marketing BK