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ANDY Awards

Creative Award
New York, United States
Waitrose - "Coming Home" by ANDY Awards 2017

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TitleComing Home
Agency
Campaign Coming Home
Advertiser Waitrose
Brand Waitrose
PostedApril 2017
Business Sector Department Stores, Supermarkets
Media Type Television
Length
AI Description The Waitrose ad 'Coming Home' tells a touching holiday story of a small bird's journey through a snowy wilderness to reach home. It starts with an abandoned cabin covered in snow, where the bird, a small robin, sits on a frosty kettle. The journey is visually stunning, moving through wide mountainous landscapes shrouded in mist to turbulent seas. As the robin battles fierce weather, it finds temporary shelter, symbolizing resilience and determination. Simultaneously, a scene unfolds within a cozy home, where a child eagerly awaits, laying out food. The climax arrives when the bird successfully reaches its destination, joining another bird to share a meal on a wintry windowsill outside a warm, festive home, emphasizing themes of family and unity during Christmas. The ad closes with a family gathered happily around the dinner table, reinforcing the message of being '#HomeForChristmas'.
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