Kenzo - "My Mutant Brain" by ANDY Awards 2017
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Kenzo - "My Mutant Brain"
- Brand: Kenzo
- Country: United States
- Advertiser: Kenzo
| Title | My Mutant Brain |
| Agency | Morton Jankel Zander (MJZ LA) |
| Campaign | My Mutant Brain |
| Advertiser | Kenzo |
| Brand | Kenzo |
| Posted | April 2017 |
| Media Type | Web Film |
| Length | |
| AI Description | The ad follows a young woman wearing a striking green dress through a series of surreal dance sequences. Initially seated at a formal dining event, she soon breaks away, wandering through elegant halls adorned with chandeliers. Her dance evolves from sophisticated grace to wild, expressive movements as she engages with her surroundings, even performing athletic feats like kicks and spins. She interacts with a statue and large decorative eye sculpture, both reflecting her rebellious and freeing nature. The ad concludes with a cascade of confetti as she reaches a climactic point, illustrating liberation and joy. The soundtrack is upbeat and vibrant, matching the whimsical visual spectacle. The campaign promotes Kenzo's new fragrance, encapsulated in the brand's signature artistic flair. |
| Special Effects / VFX | Digital Domain |
| Agency | Black Frame |
| Copywriter | Spike Jonze |
| Director | Spike Jonze |
| Actor / Celebrity | Margaret Qualley |
| Executive Producer | Humberto Leon |
| Executive Producer | Carol Lim |
| Production Company Producer | Natalie Farrey |
| Production Company Producer | Vincent Landay |
| Producer | Amanda Adelson |
| Production Company | MJZ |
| President | David Zander |
| Executive Producer | Eriks Krumins |
| Director of Photography (DOP) | Hoyte Van Hoytema |
| Production Designer | KK Barrett |
| Choreography | Ryan Heffington |
| Costume | Heidi Bivens |
| Editor | Eric Zumbrunnen |