andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Orangina - "The Upside down can" by ANDY Awards 2017

Filter results by

TitleThe Upside down can
Agency
Campaign The Upside down can
Advertiser Orangina Suntory
Brand Orangina
PostedApril 2017
Media Type Outdoor/Out of Home
Length
AI Description The ad for Orangina introduces their innovative 'Upside Down Can,' which encourages consumers to shake the can for optimal mixing of the drink's real pulp before opening. The ad uses vibrant colors and playful typography to highlight key features and benefits of Orangina, such as its natural orange ingredients and pulp. The ad humorously exhibits how people interact with the cans in a convenience store setting, subtly illustrating how simply turning the can over prepares it for consumption. The visuals include animated graphics interspersed with live-action shots of people in a store, emphasizing the innovative design of the can.
Executive Creative Director
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Art Director
Copywriter
Production Company Producer
Production Company
Sound Production
Strategic Planner