Kolcraft - "The Baby Stroller Test-Ride by Contours" by ANDY Awards 2017
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Kolcraft - "The Baby Stroller Test-Ride by Contours"
- Brand: Kolcraft
- Country: United States
- Advertiser: Kolcraft
| Title | The Baby Stroller Test-Ride by Contours |
| Agency | FCB Chicago |
| Campaign | The Baby Stroller Test-Ride by Contours |
| Advertiser | Kolcraft |
| Brand | Kolcraft |
| Posted | April 2017 |
| Media Type | Direct Response |
| Length | |
| AI Description | The advertisement by Kolcraft introduces the Baby Stroller Test-Ride by Contours. It begins with concerns shared by parents about selecting the right stroller as babies can't communicate their preferences. The video cleverly addresses this issue by showcasing an adult-sized replica of their best-selling stroller, allowing parents to physically experience the comfort of a stroller from a baby's perspective. The video captures the laughter and joy of parents testing the stroller both in-store and outdoors in a park. Reactions emphasize the coziness and smoothness, paying close attention to the design and functionality that ensure a baby's comfort. Through this creative approach, the ad highlights Contours' innovation in baby product design, engaging both parents in stores and those watching online via social media. It concludes by inviting parents to make purchases during the test rides and explore future events, enhancing the brand's engagement with its audience. |
| Global EVP Content and Creative Development | Todd Tilford |
| Creative Director | Gustavo Dorietto |
| Executive Creative Director | Max Geraldo |
| Creative Director | Gabriel Schmitt |
| Copywriter | Sue Salvi |
| Copywriter | Megan Kellie |
| Creative Director | Todd Durston |
| Executive Creative Producer | John Bleeden |
| Producer | Kelley Varga |