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ANDY Awards

Creative Award
New York, United States
Toyota Landcruiser - "LAND CRUISER EMERGENCY NETWORK" by ANDY Awards 2017

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TitleLAND CRUISER EMERGENCY NETWORK
Agency
Campaign Landcruiser Emergency Network
Advertiser Toyota Motor Corporation
Brand Toyota Landcruiser
Date of First Broadcast/Publication 2016 / 4
Business Sector Automotive
Media Type Case Study
Length
AI Description The Toyota Land Cruiser Emergency Network ad highlights the connectivity issues in the remote Australian outback, where over 65% lacks mobile signal. It showcases the Land Cruiser, a quintessential vehicle in the region, being transformed into an emergency mobile hotspot through a simple plug-and-play device. The ad emphasizes safety and connectivity, enabling people to send emergency messages across a network of Land Cruisers. The utilization of a store-and-forward method allows data to travel from vehicle to vehicle until it reaches a base station. The visuals of the vast, arid outback create a sense of isolation and urgency. Interviews with locals and experts underscore the importance of this initiative for the community, portraying the Land Cruiser Network as a lifesaving innovation.
Executive Creative Director
Group Creative Director
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Creative Team
Integrated Producer
Graphic Designer
Managing Partner
Agency Producer
Production Company