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ANDY Awards

Creative Award
New York, United States
Rustlers - "80 Years of Torment" by ANDY Awards 2017

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Title80 Years of Torment
Agency
Campaign 80 Years of Torment
Advertiser Kepak
Brand Rustlers
PostedNovember 2016
Business Sector Food
Media Type Television & Cinema
Length
AI Description The "80 Years of Torment" ad by Rustlers portrays a journey through history, illustrating struggles through various eras—from industrial chimney sweeps and students in school uniforms under harsh teachers to soldiers in wartime. These scenes, set in black-and-white, carry a nostalgic and dramatic feel, highlighting moments of struggle and resilience. As the ad progresses toward modern times, it culminates with a senior man seated in a contemporary kitchen, who prepares to enjoy a Rustlers flame-grilled burger, cooked in 90 seconds. The transition to color underscores the theme of modern convenience contrasted with past hardships. The tagline 'What a time to be alive' captures the core message: appreciating modern conveniences.
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