The World's Biggest Asshole

Brand Donate Life
Advertiser DonateLife America
Agencies Martin, Richmond, Furlined, Santa Monica, Duotone Audio Group, New York, LoveChild
Country United States
Activity Institutional/Public Interest/Non-Profit Org.
Media Television, Case Study
Coleman Sweeny is the guy that everyone hates. He litters, he honks at old ladies crossing the street and he steals candy from children. He is an asshole. But one day, he does something selfless and generous: he dies. And on this day, he goes from asshole to hero, because he is an organ donor. His liver saves a father of two, his heart saves a school teacher, his tendons save an injured military vet. In life Coleman was an asshole, but even an asshole can save a life.
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Awards (1)

  • Gold - Public Service | Web Film

Ads (2)