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ANDY Awards

Creative Award
New York, United States
Lowe's - "In-A-Snap" by ANDY Awards 2017

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TitleIn-A-Snap
Agency
Campaign In-A-Snap
Advertiser Lowe's
Brand Lowe's
Date of First Broadcast/Publication 2016 / 7
Business Sector Maintenance & Repairs (Home & Garden)
Media Type Web Film
Length
AI Description The "In-A-Snap" ad from Lowe's, produced by BBDO New York in 2016, illustrates an innovative use of Snapchat's platform to create a DIY tutorial series. It showcases a vibrant and youthful visual aesthetic with emphasis on interactivity and technology. Viewers engage with home improvement projects, like tile replacement, through simple taps on their mobile screens. This immersive experience empowers users to explore DIY without a physical toolkit, transforming their thumbs into interactive tools. The ad highlights the creative potential of Snapchat stories by offering step-by-step guidance on various home improvement tasks. From hammering to drilling, each project is made accessible through bite-sized video snippets, fostering a sense of accomplishment and connection among followers. The ad illustrates clever use of social media to foster creativity and innovation in home maintenance.
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