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ANDY Awards

Creative Award
New York, United States
Skittles - "Give the rainbow" by ANDY Awards 2017

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TitleGive the rainbow
Agency
Campaign Give The Rainbow
Advertiser Mars, Inc.
Brand Skittles
Date of First Broadcast/Publication 2018 / 6
Business Sector Candies
Tagline Give the rainbow
Media Type Web Film
Length
AI Description The Skittles 'Give the Rainbow' ad is a vibrant celebration of Pride. It begins with the contrast of colorful Skittles and gray imagery against a blue sky. The campaign highlights Skittles handing over their rainbow to give prominence to the Pride rainbow. Focus is placed on newspaper features and social media reactions, underscoring a bold marketing move that captured public attention. Images of people celebrating with Skittles during the Pride parade in London are showcased, emphasizing inclusivity and joy. The ad ends with shots of Skittles candy in monochrome packaging symbolizing the brand's commitment to the LGBTQ community. The energetic soundtrack complements this visual feast, reinforcing a message of vibrancy and unity.
Creative Team
Chief Creative Officer
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Chief Creative Officer
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Director of Photography (DOP)
Post Production Blinkink Studio
Managing Partner
Planning Director
Agency Producer
Executive Producer
Account Manager
Account Director
Designer
Designer
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