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ANDY Awards

Creative Award
New York, United States
Skittles - "Give the rainbow" by ANDY Awards 2017

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TitleGive the rainbow
Agency
Campaign Give The Rainbow
Advertiser Mars, Inc.
Brand Skittles
Date of First Broadcast/Publication 2018 / 6
Business Sector Candies
Tagline Give the rainbow
Media Type Web Film
Length
AI Description The vibrant Skittles ad titled 'Give the Rainbow' captures attention with its colorful and imaginative animation. A series of whimsical scenarios unfold, featuring animated beavers working on a rainbow, an adorable cat popping out of a box, and lively underwater scenes. Each frame creatively portrays the Skittles logo, gradually losing its colorful arcs, emphasizing the theme of giving up their rainbow for Pride. A Viking character theatrically sings as her environment collapses, symbolizing the playful sacrifice. The ad closes with the message 'This Pride, only one rainbow matters. So we're giving ours up,' over a Skittles package in limited edition black and white, reinforcing the brand's support for Pride and inclusivity.
Creative Team
Chief Creative Officer
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Chief Creative Officer
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Director
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Director of Photography (DOP)
Post Production Blinkink Studio
Managing Partner
Planning Director
Agency Producer
Executive Producer
Account Manager
Account Director
Designer
Designer
Designer
Designer
Designer
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Designer